RE-Think Customer Acquisition – PART 1

February 27, 2013   Think&Ink

If you haven’t realized how completely mobile platforms influence our everyday life, you are behind my friend!
It’s not just the ultra-fast access to information or being able to call anyone from anywhere but mobile has influenced the globe in ways you can’t imagine – enabling a child to learn in new ways, a trader find best prices, even making revolutions efficient!

Yet there are businesses and business people who make me less excited when I think about how little we have leveraged business and mobile marketing. Hordes of companies are still slow to grasp the new opportunities digital marketing can bring.

Here is DotSign’s attempt to change it, if possible, by sharing a couple of example companies that I learnt about from someone I follow online for measurable marketing.

Let’s RE-THINK
• Customer relationships
• Revolutionizing products/services
• Marketing
• Advertising
• Delivering delivering the digital experience

What the above will impact is your
• Customer Acquisition
• Transforming your Ads from mere “Shouting” to “Providing Value”
• What it means to get access to customer data
• Behavior/intent targeting

 

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How will Facebook latest “Graph Search” affect your business?

January 18, 2013   Think&Ink

More changes from FB, Oh yeah! But no worries DotSign is on top of things to keep up and translate the confusing tech blah into simple “How will this affect you”.

“What is Graph Search” ?: Facebook on Tuesday (Jan 15th 2013) introduced Graph Search, a new way for users to wade through the trillion connections on the social network for useful information about what their friends like, where they’ve been, and more.  Built on Facebook’s Social Graph database, Graph Search provides useful info based of the info your friend’s network in their database: Finding things like restaurants recommended by one’s friends, places they’ve visited, or photos with shared themes or locations across a friend network.

Now, this will take your online networking and referral to the next level – personalized based of your circle. The more people talk about you the more referral you will get.

Graph search is in beta phase and will be soon rolled out in full swing just like how the “Time Line” crept up on you. Beta available at facebook.com/graphsearch .

Now how will this affect  business and marketers ?

The monetization of Likes:

Recently, LIKE had fallen out of favor with advertisers since it lost its importance in FB news feed algorithm. But Power of the LIKE is back. For business owners, advertisers and marketers now the most interesting thing about Graph Search is how dependent it is on Likes.

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The TOTAL FB Marketing Cheat Sheet Part 2

December 06, 2012   Think&Ink

This is the much awaited Part 2 of  ”YOUR ULTIMATE FB MARKETING COOK BOOK””.  Part 1 covered the following [If you have missed it Click Here: goo.gl/Y6WrM]

1.  Create a Business Page, Not a Profile
2.  Claim Your Page’s Vanity URL
3.  Add a Creative Cover Picture
4.  Auto-Publish Blog Content
5.  Making Sure Meta Descriptions of Blog Posts Are Complete
6.  Pin a Post Every 7 Days
7.  Star or Hide Posts
8.  Leverage Your Most Visual Content
9. Add Milestones
10. Use Facebook Insights
11. Tag Other Users and Business Pages
12. Connect Your YouTube Channel
13.  Add the SlideShare App
14. Connect Your Flickr Account
15. Create Custom Page Tabs 

PART 2: [Points 16 to 35 ]

 

16) Create an Open Graph App

With Facebook’s new Open Graph applications, you’re not just limited to other people’s apps — you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create ‘frictionless’ apps that, after a user provides permission once, automatically share users’ engagement with the app on Facebook. Furthermore, users’ friends are easily able to join in on this shared activity. Furthermore, the new Open Graph apps support customizable calls-to-action, which you may have already noticed in apps already floating around Facebook like Spotify, Hulu, and the Washington Post, which prompt Facebook users to “read,” “watch,” and “listen.” Creating an app for your business will obviously involve a developer’s time, but if you’re interested,  Call DotSign 313 799 3263

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10 Tools To Make The Most Of Twitter Time

November 12, 2012   Think&Ink

10 Tools To Make The Most Of TwitterTweeting , Twittering whatever you may want to call it, the truth is tweeting has become an integral part of social communication and business marketing. Well does it surprise that Presidents announce their election victory via twitter first  ? That is the level at which reaching target communities has become easier via social media marketing.

Yet, as we spend more and more time on Twitter it can easily consume a lot of our time. Here are my 10 top tools to make the most of your time on Twitter.

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The TOTAL FB Marketing Cheat Sheet Part 1

November 02, 2012   Think&Ink

Let me start by saying  ”THIS IS YOUR ULTIMATE FB MARKETING COOK BOOK” !! There are many social networks but with over 900 million users as of today Facebook is still the dominating social media network out there.

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

Now that being said learning FB’s little tricks can be tricky and time consuming especially given the fact that the social networks keeps changing their settings. On top of it, there are many “FB False Prophets” preaching nothing but nonsense and wasting your time and money.

To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. If you need to learn more hands-on or have questions Call DotSign: 313 799 3263. We have social media experts in house who will help your business go viral !

—- psst Part 2 is published here [goo.gl/SwACI]

PART 1: [Points 1 to 15 ]   
1. Create a Business Page, Not a Profile

Create a business page, not a personal profile, to represent your brand and business. Having a FB business page will help you maximize your presence in FB.

Setting up a page is simple. Just visit https://www.facebook.com/pages/create.php – follow the step-by-step setup instructions.

2. Claim Your Page’s Vanity URL

Once you’ve created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. https://www.facebook.com/DotSign) at http://www.facebook.com/username.

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